Why does SMS marketing reach customers faster than other channels?
Most businesses try to reach buyers through email campaigns, social media posts and Google Ads, yet these channels keep getting more expensive and do not always deliver the message to the right audience. SMS marketing lets you put your offer directly in the customer’s pocket. Today’s businesses need tools that reach a buyer within seconds, so the buyer does not turn to a competitor. When you add this channel to your daily operations, you build a direct line of communication with your customers. The customer’s phone is always within reach, and a text message is read on average within 3 minutes. This kind of communication turns SMS into a channel where every mobile device can influence the number of orders you receive.
For any business, keeping a steady flow of customers without relying on external platforms matters. By going around social media algorithms, your offer does not disappear in a stream of ads and reaches the buyer right away. Sending SMS messages on a regular basis lets you maintain an active connection with your chosen target audience. To motivate people to come back and place new orders, businesses choose to send text messages straight to the buyer’s phone.
Automated SMS sending also lets you measure results with precision while freeing your team from manual work. Our SMS marketing tool is built to be flexible, so you can connect it to your existing databases and accounting systems.
Overview 
What is SMS marketing and why choose it?
Izvēloties e-pastu kā saziņas veidu, jūs iegūstat neatkarību no ārējo platformu ierobežojumiem un priekšrocības ko citi kanāli nespēj sniegt. Sociālajos tīklos informācijas sasniedzamību diktē mainīgi algoritmi, kas bieži ierobežo ziņu redzamību. Savukārt ievāktās e-pastu adreses var būt jūsu uzņēmuma lielākais ienākumu avots, lai precīzi pielāgotu mārketinga stratēģiju. Tas nozīmē, ka uzņēmums pats var pārvaldīt komunikācijas regularitāti, satura apjomu un pārdošanas stratēģiju.
Key SMS marketing benefits for your business
Today, 75% of people prefer to browse offers on their phone. Compared to email, SMS delivers a 5x higher open rate. Regular communication in this format helps you save on your marketing budget and catches the buyer’s attention even when they are busy. Any business that adds this tool to its daily operations gets ahead of competitors that have not adopted it yet.
How effective are SMS campaigns?
Every investment needs to be backed by real results. Inside the NESS SMS marketing platform, you get full information on every text message you send. Built-in reporting and link tracking record every SMS delivered and every click made by the customer. SMS marketing gives you concrete data that shows which channels, offers and audience segments produce the strongest impact.
E-commerce
Does an online store need SMS marketing?
Competition in e-commerce is high, and every buyer who leaves without a purchase means lost revenue. That is why SMS marketing has become one of the most widely used tools for online stores and other businesses that sell products or services online. SMS marketing lets you reach the buyer right after a specific action, such as after an abandoned cart, after a completed purchase or after a period of inactivity.
Abandoned cart recovery
Automated messaging solves the abandoned cart problem that every online store faces. When a buyer does not complete the payment, the system automatically sends a reminder with a link back to the cart. This kind of SMS sending brings the buyer back to the unfinished purchase while the intent to buy is still there. SMS marketing acts as an automated sales assistant in these cases, with no extra staff involvement needed.
Automated customer updates
Automated communication is also used to streamline logistics processes. With SMS marketing, you can send text messages to customers, letting them know about a shipped package or expected delivery time. This reduces the load on your customer support team, and the customer receives all the necessary information without having to ask.
Instant message delivery
SMS delivers a 99% delivery rate, and the text message reaches the recipient with no delay. When you need to send out a promotion deadline, an order status update or a confirmation, SMS is the fastest way to do it without relying on social media algorithms or email inbox spam filters.
Use cases
How can businesses use SMS marketing?
You can apply SMS marketing to almost any area of business. SMS marketing fits every industry, since you can use it for sales, customer service and internal communication alike.
Account security and appointment reminders
SMS works well for any task where the customer must receive the information without delay.
- Account security. OTP and 2FA SMS (one-time passwords with two-factor authentication) protect user accounts by sending a verification code to the phone.
- Appointment reminders. Service providers send reminders about upcoming visits, which lowers the number of no-shows.
Customer feedback and promotions
SMS also works as a tool for sales and customer communication.
- Customer feedback. After a purchase or service, you can send an SMS survey to get direct feedback from the customer.
- Promotions. Retailers send customers information about short-term discounts or new products.
Campaigns
How to build successful SMS marketing campaigns?
The outcome of a campaign comes down to how well it is prepared before sending. Define your SMS marketing goals, for example, encouraging repeat purchases, announcing a new product or winning back inactive customers.
Personalising the message to the recipient
The platform lets you tailor a message to each customer based on their past purchases, so every recipient gets an offer that matters to them. A message about a specific product only goes to users who have shown interest in it, which lifts response rates and reduces opt-outs.
Choosing the right send time
Choosing the right send time is just as important. In the platform you can prepare a message in advance and schedule it for a specific moment, such as midday on a weekday or Friday evening. Sending an SMS at the right moment shapes how many recipients will open the message and make a purchase. SMS marketing produces the strongest results precisely because the text message is read within a few minutes, and a well-chosen send time can significantly raise the number of purchases.
Contact list
How to collect customer phone numbers?
For SMS sending to customers to produce results, you first need a contact list. A person will only leave their phone number if they receive something tangible in return.
Ways to collect phone numbers.
- A sign-up form on your website with a clear incentive, such as a discount code or free shipping.
- Asking for the number at checkout, explaining that it will be used for order status notifications.
- Early access to new products in exchange for contact details.
Once your contact list is built, you can send text messages only to those who have shown interest themselves. This kind of database keeps the trust level of SMS marketing high, instead of having your messages land in the spam category.
Integrate SMS marketing with your existing system
Frequently asked questions
Many businesses fail to get the expected results from SMS campaigns because they repeat the same mistakes.
- Sending messages too often. If a customer receives too many text messages in a short time, they will opt out of the service, and the contact is lost for good.
- Promotional messages without a call to action. If the text message has no link or specific offer, the customer has to search for the product or promotion themselves, and most simply will not. As a result, the SMS campaign budget gets spent without producing any return.
- Sending to everyone at once. If you do not analyse past purchase data and customer behaviour, the message often lands with someone for whom the offer is not relevant.
SMS marketing only delivers results when you avoid these mistakes and plan every send based on the customer data you have gathered.
If you process contacts and send messages manually, it eats up your team’s time and raises the risk of errors. The SMS marketing platform processes contacts automatically and meets GDPR requirements. If your customers are also located outside of your home country, the built-in settings make sure each send complies with the regulations of every country. This means one platform replaces several manual processes while reducing legal risks.
The cost depends on the size of your database, the volume of sending and the country you are sending to. Every send is trackable, which lets you calculate campaign costs and outcomes with precision. To get exact pricing, contact us and we will prepare an individual quote based on your database and sending needs.
Yes, the SMS platform can be integrated with CRM, e-commerce or accounting systems through the SMS API. Once connected, data about buyer behaviour and orders flows into one database, and text message sending runs automatically based on the conditions defined in the system, for example, after a purchase, registration or abandoned cart.
Start sending SMS messages that customers actually read
Get in touch with us and we will prepare an individual SMS marketing plan, so every text message you send reaches the customer and lifts the number of purchases.
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